Press Release: Mundo Lanugo Kicks Off Hispanic Heritage Month with Pro-Social Initiative, “Soy Americano y Latino de Corazon”

Miami, FL (September 15, 2014) – Mundo Lanugo™, the lifestyle and entertainment brand for preschoolers inspiring Latino De Corazón™ (Latin at heart) confidence and cultural pride will celebrate Hispanic Heritage Month with family programs and live events supported by partners Seventh Generation, Jackson Memorial Hospital, Macy’s, Humana, and the Miami Marlins. The initiative encourages parents and kids to embrace Miami’s diverse and multi-cultural community, while enjoying Latino inspired entertainment and special Mundo Lanugo giveaways.

Mundo Lanugo’s™ mission is to empower parents to share their vibrant heritage through entertaining stories that build a child’s self-esteem and identity. Co-founder, Carla Curiel states, “During this special time, Lanugo and its partners invite families to celebrate the beauty and richness of being Americano y Latino de Corazón. We believe it is important to raise our children with a sense of their roots to give them a strong foundation for who they are, and the important role they play within their community.”

Lanugo’s™’ Hispanic Heritage Month Highlights:
A Special Delivery to Jackson Hospital (Kickoff: 9/17/14 at 10am) – Mundo Lanugo™ will kick off Hispanic Heritage Month initiative, “Soy Americano y Latino de Corazón” at Jackson Memorial Hospital. The founders of Mundo Lanugo™ and its live character, Gloria, will deliver, during the entire month, gift baskets filled with culturally relevant items to all new moms in the Little Miracles Maternity Suites at The Women’s Hospital at Jackson Memorial. The baskets will include Lanugo’s new book, “Lula la Consentida,” a limited edition “Latino de Corazón” infant apparel, and Seventh Generation’s earth conscious baby product essentials.

Who: Mundo Lanugo™ team, including founders Carla Curiel and Roberto Castro, and Lanugo’s live-character, Gloria; new parents in the Little Miracles Maternity Suites at the Women’s Hospital at Jackson Memorial; Steven Burghart, chief administrative officer the Women’s Hospital at Jackson Memorial

When: 10 a.m., Wednesday, September 17, 2014

Where: Little Miracles Maternity Suites at the Women’s Hospital at Jackson Memorial
(Third floor of the Holtz Children’s Hospital building)
1611 N.W. 12th Avenue, Miami

Notes: Media can park in Park Plaza East (red) parking garage. A representative from External Affairs will meet media outside of Holtz Children’s Hospital at 10:45 a.m.

Miami Family Expo (9/20/14 at 11am-3pm & 9/21/14 at 11am-3pm at the Fair Expo Center) – Join MCCI and Mundo Lanugo’s Hispanic Heritage Celebration at Miami Family Event Wellness and Lifestyle Expo, filled with exciting events and activities including live performances by Grammy-nominated children’s music artist, Rita Rosa, and kid-friendly entertainment.
When: 11 a.m. – 3 p.m., Saturday and Sunday, September 20-21, 2014

Where: Fair Expo Center
Coral Way & SW 112th Ave, Miami FL 33165

Roberto Clemente Day at Marlins Park (9/21/14) – Mundo Lanugo™ will lead Abraham Ruiz, from Hialeah Athletic Association, and children “Americanos y Latinos de Corazón” singing a special presentation of “God Bless America” with Billy the Marlin and Lanugo’s main character Gloria. Lanugo will also be giving away Lanugo and Seventh Generation’s gift baskets throughout the entire game at the “Spin the Wheel” Fan Headquarters.
When: 7th inning stretch, Sunday, September 21, 2014

Where: Marlins Park
501 Marlins Way, Miami, FL 33125

Macy’s Events – (10/4/14 at Macy’s Westland from 12pm-4pm & 10/5/14 at Macy’s International) Join Mundo Lanugo’s Hispanic Heritage Celebration featuring Grammy-nominated children’s music artist, Rita Rosa, and Lanugo’s live character, Gloria, at Macy’s stores. Our engaging and fun live entertainment will consists of a 35 minute show followed by a 20-30 minute Meet & Greet, and Photo Opportunity with the characters.

When: 12 p.m. – 4 p.m., Saturday, October 4th, 2014; 12 p.m. -4 p.m., Sunday, October 5th, 2014

Where: Saturday at Kids Department, Macy’s Store, Westland Mall; 1675 W 49th Street, Hialeah, FL 33012
Sunday at Kids Department, Macy’s Store, Miami International Mall; 1455 NW 107th Avenue, Doral, FL 33172

Lanugo Brand Relaunch – Visit us at www.MundoLanugo.com for a a view of our rebranding, event schedule, games, stories, music, and crafts.

About Lanugo
Lanugo™ is the first lifestyle and entertainment brand that inspires Latino De Corazón™ (Latin at heart) confidence and cultural pride with preschoolers. Each Lanugo character represents a facet of Latino culture, empowering parents to share their rich heritage through entertaining stories that build a child’s self-esteem and identity. Discover the world of Lanugo at www.MundoLanugo.com.

About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation’s leading brands of household and personal care products. The company lives its commitment to “caring today for seven generations of tomorrows,” with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home — and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation’s Corporate Consciousness Report, visit www.seventhgeneration.com.

About Jackson Memorial
Jackson Health System, an integrated healthcare delivery system, consists of its centerpiece, Jackson Memorial Hospital; three primary care centers; five specialty care centers; 18 school-based clinics; two long-term care nursing facilities; a network of mental health facilities; Holtz Children’s Hospital, Jackson Rehabilitation Hospital, Jackson Behavioral Health Hospital, Jackson North Medical Center and Jackson South Community Hospital. Governed by the Public Health Trust, a dedicated team of citizen volunteers acting on behalf of the Miami-Dade Board of County Commissioners, Jackson Health System is dedicated to building the health of the community by providing a single, high standard of quality care for the residents of Miami-Dade County.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers, employees and Macy’s Foundation, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

About Miami Marlins
The Miami Marlins were granted a Major League Baseball franchise on July 5, 1991. The Club’s first game and win was on April 5, 1993 against the Los Angeles Dodgers. The Club was originally named the Florida Marlins until November 11, 2011 when they officially became the Miami Marlins. In March 2012, the Marlins opened Marlins Park, their state-of-the-art, retractable roof ballpark in Miami. The Marlins won their first of two World Series Championships in 1997 in the deciding game of a seven-game series over the Cleveland Indians. At the time, the Marlins became the quickest expansion franchise ever to win a title in Major League Baseball history. The Marlins won their second World Series Championship in 2003 in six games over the New York Yankees. Since 1993, the Marlins have been awarded two Manager of the Year awards, four Rookie of the Year awards, seven Silver Sluggers, nine Gold Gloves and have had 39 representatives (23 different players) at the All-Star Game. The Miami Marlins, L.P. are owned by Jeffrey H. Loria who officially purchased the franchise on February 16, 2002.

About MCCI
MCCI Medical Group is a South Florida-based company that was founded and operated by physicians, and is committed to providing the community with convenient, comprehensive and excellent health care. In addition to centers in South Florida and Jacksonville, FL, the company has physician practices in Atlanta, GA, and in San Antonio, Corpus Christi and El Paso, TX. The company’s core mission is to provide high quality medical care to its patients. MCCI centers offer state-of-the-art modern facilities equipped with activity centers, creating a social and educational environment for its patients. The centerpiece of its philosophy is the formation of strong patient-doctor relationships. www.mccigroup.com

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